How fun is this? Some communities are latching on to the concept of yard cards and yard art, and using them to help celebrate the season.
In Bloomington, Ill., the Northwest Neighborhood Association is continuing a tradition that began in 2000. Neighbors are creating their own yard art. Prizes will be awarded Dec. 20.
Twila Braden, the association’s program chairwoman, was quoted in the Pentagraph newspaper:
“I just thought it was such a neat idea,” Braden said. “What a more wonderful way to give neighbors a greeting.”
The Robertscon County Times in Tennessee tells of a group of firemen who have been creating yard art as a fundraiser for Toys for Tots for about 15 years.
Kudos to these firefighters for their efforts. One firefighter cuts the yard art out of plywood with a jigsaw and the other firefighters paint them as time allows, according to the Robertson County Times.
And in Northwest Indiana, residents set up at Southgate Plaza in Homewood, Ind., to paint yard cards, a tradition for seven years in this community. Painters pay $95 to participate.
However, as an artist and a business owner, I’m concerned about a couple of quotes from these news stories.
From the firemen, regarding how they got started creating yard art:
Back then Yates saw a man selling similar items on the side of the road. He said he bought a reindeer, just to get the pattern.
And from the artists who paint their yard cards in the Indiana mall:
Artists chose Christmas cards with a picture they liked and had transparencies made of them. The transparencies were then put on an overhead projector and the images traced on to the large boards. The boards were then painted and will be illuminated with spotlights.
For all I know, the guy at the side of the road may have given the firefighters permission to use his designs, but here’s the part that alarms me. Over and over again, I’ve witness people do exactly this — buy someone’s yard art (or any other creative product, for that matter) and use it as their own pattern to reproduce it.
And the artists in Indiana may have some sort of special arrangement worked out with the greeting card companies that allows them to shine the card designs with a projector and recreate them.
But without permission from the owner of the copyright, it becomes copyright violation, folks, and that’s not cool.
It’s a frequent topic of conversation for the Lawn Greetings Association, where we try to mentor newbies to the industry and help everyone (newbies and old-timers) understand so they don’t cross that line and steal someone else’s intellectual property.
A lot of people simply don’t understand the concept. So many people have told me, “Well, I saw it on the Internet so it’s free, right?”
Ignorance is not bliss.
Reproducing someone else’s artwork (or another form of intellectual property) is the same as walking into a store and shoplifting.